DoubleTree by Hilton is an American hotel chain and a part of Hilton Worldwide. Most DoubleTree hotels are independently owned and operated by franchisees, but some are managed by Hilton Worldwide. DoubleTree has been the fastest growing Hilton brand by number of properties since 2007, and by number of rooms from 2007-2015, until in 2016 Hilton Garden Inn opened more rooms.
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History
The first DoubleTree hotel opened in Scottsdale, Arizona, in 1969. It was located on the grounds of Scottsdale Fashion Square and was built by Sam Kitchell. The Doubletree Corporation merged with Promus Hotel Corporation in December 1997, bringing together the Doubletree, Red Lion, Hampton Inn, and Embassy Suites brands. In December 1999, Hilton Hotels Corporation acquired Promus Hotel Corporation which brought Doubletree Hotels and other Promus hotel brands under the umbrella of the newly renamed Hilton Worldwide. In early 2011, Hilton Worldwide launched a logo and name rebranding for the chain, replacing the name "Doubletree" with "DoubleTree by Hilton".
DoubleTree's strategy to grow the brand has been to convince operators of other brands to switch flags. This is in contrast to brands like Marriott or Sheraton which rely on new construction to grow their footprint. DoubleTree also provides lower cost options to improve properties, which help operators remain in the brand system.
The world's largest DoubleTree, a 1,094 room resort, opened in Orlando on International Drive in 2009 after a renovation that cost $35 million.
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References
External links
- DoubleTree by Hilton Official Site
Source of the article : Wikipedia
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